The above images are my attempts of producing a digipak for my music video. The stills were taken at the shoot for my video. I used Photoshop to manipulate the photo of the pair of ballet shoes.
The first image was edited using the 'threshold' tool - I adjusted this so that the whites were pure white and the blacks were 'pure' black. This gave a striking contrast, as well as giving it a 'dishevelled' look.
In order to boost the contrast within the image, I chose to use a range of colours for the text. I chose to go with three primary colours so that they don't necessarily match together, yet they all contrast with each other. The colours and contrast draws the audience's attention to the digipak and makes them want to pick it up and see what the album is about. The lack of artist name would make them want to do this more as they will look through the digipak attempting to find out who the artist is; perhaps the only way to find out is to look it up on the internet or give it a proper listen.
I think these digipaks will appeal to a wide audience as it is simply an interesting digipak that anybody of any age would like to pick up and have a look at.
Although this may not be the digipak I use for my final task, I believe it is a good start and is the sort of minimalist direction I want to go in.
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