The digipak I am analysing is Three Cheers For Sweet Revenge by My Chemical Romance. The initial impressions of this digipak is that the front cover has been graphically designed by hand; the CD has been produced using design software and the back cover is simply a construction of image and text.
The front cover is an image of a couple either pulling away after sharing a kiss. They are stained in blood which shows that their relationship has been tarnished by a death or a horrific accident. The possibility of it being an accident/murder is heightened by the drawing of the female character; she is shown to have a 'ripped' neck that has been sewn back together. This gothic image would be appealing to those of a sensitive nature that would be particularly vulnerable to acts of such severity. The most common age group that is associated with these types of people are young people aged 13-18 as this is a period in somebody's life when they are particularly emotionally vulnerable. This age group would be able to relate to the heartbreak shown on the faces of the two characters. The font of the album cover further adds to the dishevelled image that is portayed by the two bloodstained chracters; each letter is a different size and case to the one that precedes it. Not only does this add to the image of the two characters but it gives the text a life of its own and becomes a separate image to the drawing.
This font is carried over to the CD itself. However, it is now a blood red colour on a plain white background. As well as the text, there is an image of a crucifix on a chain and the track-listing. The blood red text on a plain white background makes the CD look like a crime-scene; as if the red text was blood stained on a plain white floor. This gives the impression the music is going to be rather depressing or sadistically themed.
The back cover is rather simple as it just contains a photo of the band as well as the tracklisting. I don't believe it makes the digipak a coherent piece of artwork and it appears to look out of place with the rest of it. I believe it would have been better if they continued the theme of the front cover on to the back cover; possibly with a rear view of the couple to make it appear like a 3D piece.
I do appreciate this digipak and I believe the front-cover is very powerful. However, I think the rest of the digipak appears to be disjointed and appears as three different designs.
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