Having gathered the results of my survey and analysed the answers given, it is now important that I establish my target audience and have a clear idea in my head the demogrpahic I am targetting.
As mentioned previously, I believe my target audience to be aged 15-21. Due to the genre of music that I'm using, I also think that they will be interested in alternative forms of music that also show a lot of emotion. This is not something you often find in pop music, in which the music videos usually just feature dancers who have little relevance to the music or the lyrics in the song; my music video will be doing quite the opposite. Although the song I am using is simply a piano and a voice, the other music that band produces is consider heavy rock music, in this instance my music video may attract older people or another sub-audience that would like the music video for the particular song I'm using, but not necessarily that whole genre of music.
My music video, digipak and poster will appeal to both genders as it will feature both a man and a woman. The narrative in the music video will be relatable to both genders too as both sides of the story will be told.
I want to show the fashion taste of my target audience to come across in the music video too. I want to have my characters smartly dressed but at the same time, I want an element of young fashion to come across, which may include using trainers with a suit or a jacket that isn't particularly smart in order to appeal to my young, alternative audience.
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